When Quitting is Not Failure

When Quitting is Not Failure

  • Anna Weisend
  • 09 Sep 2020

In speaking with some in our industry, there seems to be a recurring thought-provoking concern or sentiment. “I am afraid if I close my business people will look at me like I am a failure.” Looking Past the Obvious The knee jerk reaction response to  that would be “Who cares?”, “What other people think of you is not your business”, or “Don’t worry about what other people think”. While all that is true, it matters to you.  You put a lot of heart and soul into what you do.  Most creatives leave a little bit of themselves in everything that...

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Sugar Artist Spotlight: Kelly Lance
  • Spotlight
  • Sugar Artist Spotlight: Kelly Lance

    • Anna Weisend
    • 26 Aug 2020

    We'd like to introduce you to the talented Kelly Lance!  Here she is in her own words: The first time I really remember doing something "arty" was when I was four or five years old. It was one of those rainy cold Saturday mornings withnothing to do. My Mother played records (yep, I`m that old) and we woulddraw the pictures in the music. After that my parents signed me up for artlessons with a private tutor and I spent the next several year`s worth ofSaturday mornings with her instead of outside playing. Sometime aroundthis same age I started baking, making...

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    Take a Risk at Being Bad at Something New
  • Inspiration
  • Take a Risk at Being Bad at Something New

    • Anna Weisend
    • 12 Aug 2020

    When was the last time that you risked being bad at something new?  Really got out of your comfort zone and were willing to make a fool out of yourself if it turned out really bad?  Why would you even do that? Oh, so many reasons… To check something off your to-do list or your bucket list or your f*** it list To see if you liked it (Green Eggs and Ham anyone?) To see if you could do it To learn something new To expand To have FUN Ahhh, to have fun.  That is a big one.  All work...

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    Sugar Artist Spotlight:  Tiffany Turner
  • Spotlight
  • Sugar Artist Spotlight: Tiffany Turner

    • Anna Weisend
    • 22 Jul 2020

    While Tiffany Turner has always had a love for baking, most of her time was spent pulling all nighters at the University of Florida. It was here that she received her Master of Architecture degree. Due to the 2008 economic recession, she was never given the opportunity to actually work in the field. After a few years of trying different business ventures, a close friend suggested to Tiffany that she start selling cookies. After much hesitation, Tiffany decided to combine her love for baking with the design skills she obtained during her time at UF.   In December of 2012, she decorated her very first set of cookies and after months of practice she realized she was on to...

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    How to Price Your Work
  • business
  • How to Price Your Work

    • Anna Weisend
    • 08 Jul 2020

      “What should I charge for my cake/cookie/cupcake/cakepop/chocolate/lollipop/pie/candy/snack?”…is the still the most popular question received by most instructors.  The answer is something closely related to this…”That depends.” It depends on where you live: Different parts of the country have different standards of living and therefore prices are different. It depends on what type of product you offer: Are you making a cake with a cake mix with shortening buttercream or a chiffon cake with a European buttercream? One costs more than the other. It depends on the service you offer: Are you pumping out a standard product or are you...

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    Sugar Artist Spotlight: Chrissie Boon
  • Spotlight
  • Sugar Artist Spotlight: Chrissie Boon

    • Anna Weisend
    • 24 Jun 2020

    Chrissie Boon’s interest in baking started early on with an easy bake oven. By the time she was in  high school she ran a small cookie business that had her doing thousands of cookies every Christmas from her parent’s kitchen.    It was only natural that she follow that love into a career.   Having discovered cake decorating part way though studying for a psychology degree in university Chrissie opened a custom cake shop her second year of university.    That business is ever expanding and she is now the owner of Icing Inspirations and Too Nice to Slice in...

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